Authority OS™ | Your PR agency, on your desktop

Why now

Your next client won't Google you. They'll ask about you.

Buyers have changed how they find experts. Before they visit your website, before they ever get on a call, they ask ChatGPT, Claude, or Perplexity who's worth their money.

If your name comes back, you start every conversation pre-trusted. If it doesn't, someone else gets the call. Usually someone less qualified who simply built the better digital footprint.

And here's the part most people miss: what makes AI recommend you is exactly the thing AI can't fake. Real media features. Real podcast interviews. Real coverage, earned under your name.

94%

of B2B buyers now use AI to research and shortlist experts before making contact.

6Sense + Forrester, 2025

239%

lift in AI search visibility from earned media coverage. Press determines who AI recommends.

Stacker GEO Study, 2026

11%

of brands have content AI can actually find and cite. The other 89% are invisible in AI search.

10Fold, 2025

more AI citations go to recognized experts than to unknown or anonymous sources.

Nobori E-E-A-T analysis, 2025

The real problem

You already tried asking AI for a pitch. It gave you fluff.

Here's what happens. You open ChatGPT or Claude and ask for a podcast pitch. Out comes something generic that could belong to anyone. So you spend an hour feeding it your story, your credentials, your angles. The result is still flat. You close the tab and conclude that AI can't do your PR.

Here's why that happens. Plain AI is missing two things. It doesn't know you: your story, your positioning, the outlets that fit you. And it doesn't know what a working pitch looks like. It makes up a format that sounds right, and because it sounds right, you believe that's what a pitch is. It isn't. Journalists and podcast hosts delete those on sight.

Authority OS™ fixes both. I build your business brain first, from a questionnaire and a deep interview, so the system arrives already knowing who you are, what you've done, your speaking topics, and the outlets that fit you. And the pitch formats inside aren't guessed by AI. They're mine, proven over more than 23 years of getting real people onto podcasts and into real media.

Both problems are solved before you type your first word. After that, pitching is the easy part. It's one sentence.

What it is

Two AI agents that pitch you. Built on your story.

Authority OS™ is a working system installed on your own computer. It runs on Claude, and it's built one-to-one for your business. Inside are two agents:

The Podcast Agent

Here's what actually happens when you use it:

01You type one sentence. "I want to pitch podcasts." That's it.
02It asks a couple of questions, then hands you a list of podcasts that fit you, your topics, and your audience.
03You choose the show you want to be on.
04The system does the rest automatically. It writes the full pitch in your own voice, with your own story, angled for exactly that show.
05It gives you the contact details too: who to pitch, their name, and their email address. You review, hit send, done.
06It tracks every pitch automatically. The system remembers which shows you've already pitched and never suggests them again. No spreadsheets, no double pitching, no awkward repeat emails.

The Media Agent

Same idea, aimed at journalists and publications. Media pitching has a few more options, so the system walks you through them:

01You choose the kind of pitch. Get featured in a story, write as a contributor, or jump on a current news story with your expert take. In-depth training comes with it, so you know exactly what each one means and when to use it.
02You bring a story, or ask for ideas. Have something to pitch? Enter it. Not sure? The system suggests angles for you, depending on the pitch type you chose.
03The system connects the dots with your business brain and writes the complete pitch in your voice. You can send it as is.
04Contact details included: the name, the email address, and where to send it.
05Everything is tracked. What you pitched, when you sent it, and to which publication. One clean tracker, so you always know what's already been done.

Media pitching is the more complex of the two. For you it never feels that way: a couple of clicks, a couple of questions, and a finished pitch.

Both agents run on my Visibility Triangle™: Google authority, podcast guesting, and media features. The strategy is baked into the tool, so you're never guessing what to do next.

You don't need to be technical. It installs in a couple of clicks and runs by typing a sentence. And after the trainings, you can hand the whole thing to a VA. They run the system, you review and sign off.

The engagement

Six months. The heavy lifting happens up front.

This is done with you, not dumped on you. The build is front-loaded, so the system is working long before the engagement ends.

01Month 1 · Build

You fill in a questionnaire. I interview you and gather everything: your story, credentials, angles, and positioning. Then I build your business brain, build your personal Authority OS™, and install it on your laptop. A couple of clicks, done.

Your podcast speaking topics go in too, so the system is loaded from day one.

02Month 2 · Train

Two trainings. One on getting on podcasts, one on getting into the media. I show you how to run the system, and how to hand it to a VA so you only review and approve. You never do the grunt work yourself.

03Months 3 to 6 · Support

WhatsApp access to me. Want feedback on a pitch? Stuck on something? Send me a message, or book a call when you need one. I'm there while you build momentum.

The alternatives

You've seen the other options. Here's why they fail.

A PR agency · the retainer treadmill

A PR agency runs $10,000 to $15,000 a month, usually with a six-month minimum. That's $60,000 to $90,000 out the door, and no agency will guarantee you a single placement for it.

Here's what that money actually buys. A junior account manager spends the first months just getting to know your business. They're juggling multiple clients at the same time, so you are not their number one priority. They don't know your business, and they never will the way you do.

Authority OS™ flips this. I build the system on your business from day one, it works for you alone, and there's no retainer. One price, and you own what's built. The day our engagement ends, nothing stops.

Doing it yourself with ChatGPT · the blank window

Every session starts from zero. You feed context, you get fluff, and the pitch format is something AI made up. Authority OS™ arrives with your context and my proven pitch formats built in. You never start from a blank window.

A course or membership · more homework

Courses hand you information and leave the building to you. This is the opposite. I build it, I install it, I train you on it. It produces finished pitches, not homework.

Who's building it

I've done PR from every side of the table.

I'm Simone Sauter, PR and AIO Strategist, certified PR consultant, and former journalist with a master's degree in journalism. I've spent more than 23 years in the media and PR world.

Eight of those years I worked as a journalist in newsrooms. I know exactly what lands in a journalist's inbox and what gets deleted, because I was the one doing the deleting. Then I moved to the other side and worked inside the corporate PR teams of Match.com, Siemens, and Daimler. PR at the highest level, learned from the inside.

In 2014 I started my own business and used PR and SEO to grow that website from zero to 100,000 monthly readers in 18 months. I was featured in Cosmopolitan, InStyle, Closer, and more than 40 international publications, and I've been a guest on over 90 podcasts. A publishing house found me through my PR and asked me to write a book. It became a bestseller.

Authority OS™ is those 23 years, turned into a system you can run yourself. Every pitch format inside is one that has worked in the real world, for me and for my clients. You don't need my career to get my results. It's already in the tool.

90+Podcasts guested on

40+Media features

100KMonthly readers built

1Bestselling book

The details

Small by design.

Seats

Three. This is the founding round, built one-to-one. Once these seats are gone, the one-to-one price doubles, and the alternative is a group program at today's price.

Investment

Discussed on the call. Pay in full or in two installments. One engagement, one price. No retainer, no renewal, nothing recurring.

How to join

Book a private call. We talk through your business, and I show you live how the tool works. Then we both know whether this fits. No pressure either way; with three seats, fit matters more than volume.

Requirements

A Claude account (the system runs on Claude) and an established business: an offer, a website, and clients. This is not for beginners.

License

Own-business-only. The system is built for your company and can't be resold or used to run PR for other businesses.

Questions

Asked and answered.

Can AI really write pitches that sound like me?

That's the entire point of the build month. Your system arrives already loaded with your story, your credentials, your angles, and your voice. And the pitch structure isn't something AI invents. It follows my formats, the ones that have worked for over 23 years. Generic output comes from generic context and made-up formats. Yours has neither.

I don't have time for another project. How much does this ask of me?

Month 1 asks for a questionnaire and an interview. Month 2 asks for two trainings. After those first six weeks, you can run the system on your own, or hand it to a VA and just sign off. From there it takes about two hours a week.

The support months don't add work. They exist to make sure you implement and get results. This is not a six-month high-demand engagement. It's a build-out up front, then a tool you use.

And keep those two hours in perspective. That's far less time than most business owners spend creating social media content, for a fraction of the payoff. Media features and podcast interviews are the most powerful visibility a business owner can have. AI starts recommending you, you reach millions of people (the right ones), and opportunities show up that you never thought possible. So the real question is which project deserves your priority.

I've been burned by a PR agency before. Why is this different?

Because you own it. There's no retainer, no junior handling your account, no dependency on anyone showing up next month. If we never speak again after the six months, your system still works. An agency can't say that.

There's another difference most people overlook: the agency owns the contacts. When you leave, the relationships leave with them. Here, the contacts are yours. You're running your own agency: you own everything, you understand everything, and you run it on your own.

And the investment? An agency asks $60,000 to $90,000 for a six-month retainer. Authority OS™ is a tiny fraction of that. You invest once, and you keep the system forever.

Do I need to be technical?

No. I install the system on your laptop myself. It takes a couple of clicks. Running it means typing a sentence and answering a couple of questions. You need a Claude account, and that's the extent of the tech requirements.

Can I get just one of the agents, podcast or media?

Yes, absolutely. Some people want to focus on podcasts first, others only care about press. Tell me on the call which one fits your strategy, and I'll build your system around it. I've got you covered either way.

What does it cost?

We discuss the investment on the call. It's a one-time engagement with a pay-in-full or two-installment option, and the system is delivered once payment is complete. What I can tell you here: a PR agency asks $60,000 to $90,000 for six months. This is a tiny fraction of that, for a system you keep forever.

Do you guarantee media placements?

No, and be wary of anyone who does. What you get from me is the delivery: your system built, installed, and running as described. Placements come from running it, and I support you for six months while you do exactly that.

What happens after the six months?

You keep the system and keep using it. Nothing switches off. The engagement ends, the tool doesn't.

What if Claude changes or something breaks?

Very unlikely. Your system is built on plain text files, and Claude reads those the same way today as it did two years ago. It doesn't depend on some fragile feature that could disappear with the next update.

But here's my promise, so you never have to worry about it: if Claude ever changes so drastically that your system stops working, I set you up with a new working system. For free. You invested in a tool that works, and I make sure it stays that way.

A PR agency on your desktop. One that already knows you.